Nowadays, the popularity of social media marketing has skyrocketed and it continues to grow. The immense use of mobile phones had made Influencer marketing easy. Everyone wants to become a social media influencer these days.
Currently, there are over 3.7 billion social media users, and influencer marketing is worth $5 billion! Anyone can become a social media influencer (if they have a solid strategy), but you have to stick with it for a while to succeed. Becoming a social media influencer is not exactly a short-term commitment. Here’s what you’ll need to do.
Select your niche field.
First step is to find out your niche field in which you are good at. Every influencer on social media platforms has a niche, even if they’re famous because of a reality TV show. So, write down your area of interest on a piece of paper. Ask yourself-
What do you love?
What are you good at?
What are you passionate about?
What are your interests?
After that start drilling out what you’re really good at. You will naturally attract your audience because you enjoy what you do when you find your niche.
Create a Content Strategy
After selecting your niche, the next step is to create your content strategy. Content elements, the cadence of publication, and the author’s voice and tone are a few other things. There is no particular template for this, every person and brand’s needs and goals are different.
As soon as you have this information, you can select your channels.
Choose your main platform
When selecting social media channels for your campaign, you should consider all elements of the campaign and how they align with the given platform. Influencer marketing on each of these channels has its own audience, influences, and core benefits.
Listed below are 5 most common influencer marketing formats by channel:
Instagram- Instagram Post, Instagram Story, Instagram Video, IGTV
YouTube- YouTube Video, YouTube Live
Facebook- Facebook Post, Facebook Video, Facebook Live
Twitter- Twitter Post, Twitter Video
BOOARD– Post, Video, Polls, Quiz
Define your audience
You cannot spread your brand on social media without having followers, fans, or subscribers. So, you need to define your target audience before posting on your chosen social media platform like Facebook, BOOARD etc.
It’s important to concentrate your efforts on the people who will be your brand’s social media fuel.
Engage your audience
Influencer marketing depends on your content, but if there is no engagement, it doesn’t matter how good and insightful the content is.
Social media platforms such as Facebook, Instagram, YouTube and BOOARD want to see people engaging with your content. Your social media activities receive the necessary social proof by posting things your audience actually wants to see.
Make it easy for brands to contact you
You should write a compelling bio that highlights your influence and your willingness to collaborate with brands.You are likely to lose clients if you make potential clients search for ways to contact you.
Identifying their target audience, their goals, and the best mediums to reach them. Social media platforms each offer their own unique blend of demographics and content formats that assist influencers in achieving their goals, and in many cases, the exact mix isn’t known until many tests have been carried out.